Artist of the Week: Lupe Fiasco

March 14, 2011 § 1 Comment

Lupe Fiasco performing in Melbourne, Australia...

Image via Wikipedia

I could never forget about my baby Lupe Fiasco – so I’m squeezing in another post in a six hour span. I love him – he is so f—ing dope. And please someone tell me he’s not — and I’ll say that you’re likely a fool.

Now that I got that clear…why is Lupe Fiasco my artist of the week (and overall crush)?

For starters, his third album (Lasers) dropped on March 8th and it was in the #1 and #2 spots on iTunes AND had sold 30K units from pre-order status. Now, to some that might mean nothing — but to me, this is a huge indication of people’s excitement to hear his latest album.

Besides my general happiness with the album (e.g. I was quite pleased with the production of the songs, the lyrics and overall feel of this album), I was also impressed with how Lupe and his team stepped up their efforts to actually promote this album and just his brand overall. As much as I love him, I’ve always been a bit frustrated with how he wasn’t fully utilizing social media networks to keep fans updated with his perspective, life, thoughts and ongoing projects — he did a bit but definitely not as much as he could (and I do this for a living, so my criticism is a bit more focused).

So, to see that this time around he was making sure to do the interview rounds, he was doing an album release countdown with Facebook/Twitter updates, he was releasing songs, alerting fans of whenever he was on UStream, showcasing merchandise that comes with the album and Livestreaming his album release concert — basically leveraging free tools to remind people of his album.

ALL of that helped to build even more hype around the already eagerly anticpated 3rd album from Lupe Fiasco (let’s not forget Fiasco Friday). And I was happy to see that for his brand — cuz I want his brand to grow, I want people to know who he is and why he is so great.

So, when I see his brand growing in the potential that I envisioned — that for me is the cherry on the cake and definitely makes him my artist of the week. Of course, having a tiny crush on him doesn’t hurt either, lol.  😉


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