Say What You Need To Say

March 6, 2011 § Leave a comment

I love stories.

To prove my point, here is a quick one I absolutely love.

To me, great storytelling is an art, — one that is predominantly focused on your audience, not you. It’s a mixture between art and technology — how use the technology at hand to convey the art (and inherent beauty) in you wish to share. But you have to start with the story — not the technology.

I’m in the space of social media marketing and before that, I was in the space of email marketing. And its all good…hell, some would even say its great that I have experience in these spaces. But none of it matters if my story sucks. No one would hire me if they didn’t connect with me on some level, you know? No one would want me around if they didn’t resonate with, on some level, what story I’m telling.

So, instead of running around trying to get the ‘right’ experience, the ‘best’ recommendations or even the ‘greatest’ clothes (as tempting as all of it is more often than not), focus on your story. It sounds cheesy and ish…but its true. Otherwise, you end up as a sorry copycat of someone else’s awesome story and actually fail to connect with people since people can sense inauthenticity a mile away.

And so, before I head back to my afternoon of work and consumption of cool stories, I leave you with these two questions to help you on your way to building your story:

What about you connects with other people?

At the end of the day, what is it that you really need to say to the world?


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