Everybody…crowd around the campfire…the digital campfire that is

February 11, 2011 § 2 Comments


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I am fascinated with the growing integration of social media into the entertainment industry. And maybe I am fascinated because of all the industries that exist, the entertainment industry is the one that lends itself the most to social media. The entertainment industry is a space full of make believe, stories and human connection. It is full of illusions mixed in with authenticity but most of all, it is completely centered around human beings. Human beings telling stories with their words, voices, instruments, bodies, whatever — but human beings telling stories. And I love human beings and I love stories — so it is of course not a far leap that I would be fascinated by this intersection.

However, I am more specifically focused on how social media can help small and large brands within the industry. Take a look at the Facebook Pages for Bones and Grey’s Anatomy, two shows with a very strong following offline. By bringing these two shows online, these networks have given viewers an opportunity to not only bring the storylines into their everyday lives with updates, additional content such as Miranda Bailey of Grey’s Anatomy tweeting from the OR and/or sneak peeks of upcoming shows like Bones loves to do — but to also re-live the stories. And to me, the opportunity to re-live the stories that made you fall in love with a show, song, film, etc.. is what keeps you hooked. It is what brings you back time and again, hoping to extend that feeling.

Social media, and digital media in of itself, have become the 21st century’s version of a campfire. We all collectively watch the shows that we love and then we tweet and post about it as a way to bond ourselves not only to the content presented but also to bond with each other. The fact that I cannot watch Bones online with other people since I no longer have a TV actually bugs me a bit. I want to be able to watch it live, with everyone else who loves it as much as I do, and have a sense of camaraderie…a sense of community with my fellow Bones lovers. And as social beings, we all crave a sense of community — and social media allows us that venue, especially around the products, services and/or content that we love the most.

To be a part of connecting people with the communities and entities that they love so much…helping people to fulfill their passions and loves online and offline…it is such a gorgeous feeling to me. It is why I enjoy being a community manager so much – I get to connect with people, empower people and connect people with each other. So come, crowd around this new digital campfire where you meet others from all around the world who share a common love with you — and you all share your stories and maybe even create some of your own.


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