Wiz Khalifa: Social Media Is Good For Him

January 24, 2011 § Leave a comment

This evening, Wiz Khalifa of the “Black and Yellow” hit, performed at the AFC game between the New York Jets and the Pittsburgh Steelers. His song has been heard everywhere (even making it into the top 20 on the Billboard Hot 100 chart), even by people like me who had no freaking idea what the big idea was over the damn colors (now I get that it is an homage to his hometown of Pittsburgh — I’m from NYC, sue me for not caring before, ha!). When I realized that he also performed at tonight’s game AND that the Pittsburgh Steelers are heading to the Super Bowl, I decided to take a deeper look into Wiz Khalifa and his social media presence.

I learned that Wiz Khalifa refers to those who follow him as The Taylor Gang – which got me to thinking about other artists who are truly connecting with their online communities such as Lady Gaga (Little Monsters), Nicki Minaj (Barbz & Kenz) and Lupe Fiasco (Lasers). To many of you, that might not seem like it means anything but it is important to note. There is something to be said about those artists who are able to recognize and leverage their online & offline communities.

With music, it is really that easy for artists to retain an authentic & close connection to their fans — fans are your fans simply because they love you, your music, your performance and they relate to you. To have an authentic connection with your fans? The very ones who buy your music and can make or break your career???? The concept that more artists, especially up & coming artists, don’t use social media to directly & effectively connect with their fans and guide these fans to your offline events (ie: concerts, appearances, etc.) continues to baffle me. However, for those artists that continue to connect, relate and speak with their fans in an effective manner – I applaud you. And for those of you who have not yet heard Wiz Khalifa’s “Black & Yellow” song, watch it below. Lastly, yes, in my next post I will speak to what exactly I mean by effective — but for now, read this blog post for a bit of insight.


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